Who we are

1993

Andrea Tomat and Adriano Sartor give life to the Stonefly project in the heart of the world’s hub for sports footwear, Montebelluna (Italy). The objective is to transfer solutions developed from the sport sector research to every-day shoes, without forgetting the aesthetics. In the early 90s Tomat collaborates with the best athletes such as Boris Becker.

1996

Intuition is created from a blue capsule: Blusoft. A gel pad, inserted in the sole, which has three very important benefits: soft (maximum shock absorption), light (less fatigue), easy (maximum stability). Blusoft allows you to walk with softness, lightness and without fatigue. A period of research begins aimed at the constant upgrading of the product.

1998

Stonefly conquers the Italian market and a significant growth abroad is registered. In 2001 the brand is distributed in more than 40 countries worldwide.

2002

Stonefly wins the Oscar for design in the USA and in the following year the threshold of 1.000.000 pairs of shoes produced is exceeded.

2005

The retail project starts. The first franchisee shop opens in Milan in San Babila square. The growth of our shops continues to evolve, today Stonefly has a wide number of shops in Italy, Europe and China.

2006

Collaboration begins with Mauro Testa, Professor of Biomechanics and Ergonomics at the Faculty of Motory Science of Sports of the University of Pavia, a centre of excellence worldwide for research and innovation. This is a turning point.

2007

Stonefly receives the prize for innovation “Las Mejoras ideas del Ano” in Spain.

2008

Stonefly shoes become a sophisticated “system”: technology and innovative solutions, merging with one another, interact to achieve a wellness never experienced before. Blusoft is extended to the sole and adapted to the various types of footwear. Fashion, a variety of products and technical solutions for the foot’s control and support. This is Stonefly.

2009

The new symbol of blusoft is a cat. The cat’s paws, soft and with a high cushioning power, become the icon of the revolutionary gel pad that, inserted in the sole, makes walking easier. The gel inserted has a special density devised by analyzing the cat’s walk.

2010

The new philosophy that revolutionises the idea of comfort is born: “Comfort is Liberation” . The high quality of Stonefly's shoes offers comfort and generates well being in the person. This sensation encourages us to free ourselves from all the daily discomforts. Stonefly's motto "Comfort is Liberation" is for those who want a more comfortable lifestyle.